Chengdu Listed on Top Ten Sources of Urban Leisure Consumers
In recent days, the "New Era in Cultural Tourism" Industry Innovative Development Chengdu Forum and Chengdu “100 Days Competition” (2nd Season) Wuhou District Investment and Cooperation Promotion Conference was hosted in Chengdu. At the event, Director of JLL China's Strategic Advisory Department Xu Daixiong presented an in-depth analysis of the latest cultural tourism industry white paper. According to JLL's research, Chengdu is one of the top ten sources of urban leisure consumers.
Using consumption level as measurement, JLL defines mature consumer populations with relatively high consumption level, good education background and inclination toward high quality living standard as "urban leisure consumers". Specifically, the consumption level of an urban leisure consumer on average ranges from USD 20-50 on a daily basis (purchasing power parity). JLL calculated and concluded that the Chinese urban leisure consumer population is growing rapidly, having bulged from 4.56 million in 2000 to 180 million in 2017, and the consulting firm estimates that by 2020, the figure will rise to 251 million while the value of the corresponding consumer market will reach roughly RMB 9.3 trillion. The report shows that the the top ten sources of urban leisure consumers in China in 2017 were Shanghai, Beijing, Wuhan, Guangzhou, Zhengzhou, Shenzhen, Nanjing, Suzhou, Chengdu and Hangzhou, with the Sichuan provincial capital being the only representative of western China on the ranking.