"Holiday Fun in Chengdu" Large City Brand IP Activity Held in Tianjin

Chengdu Daily |  release time:June 13th,2018

   Tasty and spicy Zhong Dumplings, tender and crispyhouse special Pancake, aromatic Huaqiudarktea, retro and literary cultural creativity products, brilliant Sichuan opera performances, and customized panda dolls of Panda House… On the eve of the Dragon Boat Festival, the Central Opera Tower Square at the Ancient Culture Street of Tianjin had been totally transformed into a miniature Chengdu. On June 12, 2018, "Holiday Fun in Chengdu" Large City Brand IP Activity, jointly hosted by Chengdu Municipal Commission of Commerce, Chengdu Municipal Bureau of Tourism and Chengdu Culture, Radio and TV, Press and Publication Bureau, was held in Tianjin, which invited Tianjin citizens to "have fun in Chengdu" during the Dragon Boat Festival holiday period, so as to enjoy the profound culture and the openness and vitality of Chengdu, a beautiful and livable park city.  

   Since its launching in the golden week of the National Day of 2017, "Holiday Fun in Chengdu" City IP Activity has sent invitations inover 10 cities such as Beijing, Chongqing, Xi'an, and Wuhan during festivals including the National Day, Mid-Autumn Festival, Spring Festival, New Year's Day and other national holidays to attract tourists coming to Chengdu, and constantly explore the market consumption demand. This activity included six experiencing exhibition areas: "Cultural and Artistic Chengdu""Fashion Chengdu""Historical Chengdu""Chengdu of Delicious Food""Tasting Chengdu by Tea" and "Chengdu of Cultural Creativity" to showcasethe multiple facets of Chengdu, which attracted numerous citizens and tourists.


“过节耍成都”大型城市品牌IP活动登陆天津.jpg

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