On December 20, 2017, the "2017 Ruoergai Tibetan Sheep Chengdu Food Festival" commenced at the Wenshu Monastery Intangible Cultural Heritage Food Plaza. The opening ceremony saw participation from leaders of governments and departments such as the Sichuan Provincial Department of Agriculture, State-owned Asset Supervision and Administration Commission of Sichuan, Aba Prefectural Party Committee and Government, and Ruoergai County Party Committee and Government. This activity provided exposure for Ruoergai ecological agricultural produce among citizens, further reinforced the brand image of Ruoergai Tibetan sheep and expanded product sales channels, all of which will be beneficial to increasing income and generating new revenue for local farmers and herders.